I've been in the advertising industry for over 25 years. I started out writing TV and radio commercials for an ad agency in Birmingham, Alabama. Following that, I designed, wrote, and sold direct response print ads for the yellow pages.

Google began to take over in 2009, and I migrated to the online marketing space. I served as a digital marketing subject matter expert for the yellow page, newspaper and out of home advertising industry for 8 years.

In 2017, I launched my own digital advertising agency, Canopy Advertising. Canopy was created to provide low margin rates and exceptional services to ad agencies and marketers. We offer highly targeted display advertising services including programmatic display, geofencing, site visitor identification, and behavioral targeting. I continue to serve as Creative & Strategy for Canopy Advertising in Charlotte, North Carolina to this day.

Having specialized in targeted advertising for so many years, I knew that no matter how well an ad campaign delivered traffic to a client's site, if the website was not built to convert those visitors, the marketing would never reach its full potential. I discovered Story Brand and knew it was a terrific framework for businesses to create clear marketing messages that would truly resonate with their ideal clients.

Now, I can indeed help business owners "reach the right people, with the right message, at the right time."Combining years of online advertising expertise, access to state-of-the-art ad targeting technology, and a clear and compelling brand messaging framework in Story Brand, I'm uniquely able to provide a comprehensive marketing solution for your business.